The Insurance Marketing Self-Study Programme
Built for people who want to work in insurance marketing and want to actually know what they're doing from day one
You can study marketing for three years and still not know how to write a compliant financial promotion.
You can learn all the theory — the funnels, the frameworks, the brand strategy — and still walk into your first insurance marketing role with no idea how to structure a blog for a Lloyd's broker, write an email that converts for a commercial lines product, or build a social media strategy for a business where the audience thinks insurance is boring.
Because they don't teach you insurance marketing. Not really.
They teach you marketing. And then they expect you to figure out the rest.
Join The Insurance Marketing Self-Study Programme and you’ll know what you’re doing from day ONE - not spend the first six months piecing it together from Google searches and guesswork.
Inside the Programme you’ll discover...
...everything you need to plan, create and publish insurance marketing content with
step-by-step tutorials
Insurance sector specifics
How the sector works and what that means for how you communicate
FCA content compliance
The FCA content compliance requirements you need to know before you write a word
Ready made templates
Templates for blogs, emails, sales pages and social media - built for insurance, not adapted from generic examples
Planning framework
A planning framework you can use in any brokerage or insurer you join
Written by someone who's been in this world for 20 years
I built this programme so you don't have to piece it together alone. The Insurance Marketing Self-Study Programme with everything you need to understand insurance marketing from the ground up.
What's inside:
Planning
Content
Know what to create, where to start and how to write it. Covering blogs, sales pages, social media strategy, email templates, client testimonials and content repurposing — with every template and guide built for insurance, not borrowed from generic marketing courses.
Guided roadmap
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The Insurance Marketing Self-Study Programme
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4x 1 hour 121 Calls
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Dedicated support to get started and scale with ease
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